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social4ce is glad to be part of Arabnet Digital Summit 2013 which will be held in Dubai on June 24,25,26. The Arabnet Digital Summit will cover latest trends in mobile, media & advertising, social media, e-commerce and entrepreneurship. Our CEO Patrick Attallah, will be speaking during the Social Advertising panel which will focus on paid [...]
An important number of studies and reports are starting to emerge around the use of social media in the Middle East ever since the Arab Spring demonstrated the power of sharing real time news. We have been monitoring these changes closely and have gathered some of latest reports and news related to social media in [...]
The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]
The social media scene in the Middle East is always on the move. New stats, new studies and reports are showing that people and brands should continuously be looking for a better way to harness the power of social media although there are some restrictions and regulations in some of our countries that can be [...]
Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]
I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]
6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]
We are glad to be part of the SocioNet Forum, which will be held at the Regency Hotel in Kuwait on the 16th, 17th and 18th of March. The Forum will bring together scholars, authorities, practitioners and experts to discuss emerging trends and future economic opportunities in technology and social networking and its economic impact [...]
We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]
Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]
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