Social MEdia Bytes #3 – Facebook Arab User’s Cost, Twitter ads and Qatar airways case study
February 5, 2013 | Author: Nour El-Dine Daaboul
Like Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” What he means by this is of course sharing and engaging.
This week’s share is important to all brands who are asking how much does a user cost in the arab region we have a treat for him here.
1- The Online Project releases Facebook fan cost in Arab world : The study shows the cost of a fan for brands in different sectors through the MENA region, directly relating it to how much a business have to spend to get users engaged on their pages. You can find the english version and arabic version of this report. The numbers are very interesting and will help brands budget their digital marketing campaigns more realistically.
2- A social-media sentiment analysis of the Dh3.67bn mega-mall project on Al Maryah Island: The project reached an estimated 775,313 people, made the headlines on 31 occasions and was mentioned publicly on social-media sites by 654 people, according to data produced by Fisheye Analytics. Most – 69 per cent – of the coverage was in the UAE. That was fast and widespread!
3- Monthly Highlights of Social Media 2012 [Infographic]: The infographic highlights the need-to-know subjects that mostly created engagement and conversation on social media in the Middle East.
4- Qatar Airways unveils international Social Media Competition ‘To Maldives, with Love. Qatar Airways’: The contest gives Qatar Airways social media customers an opportunity to discover the great products of Qatar Airways and of Starwood Hotels’ W and Sheraton brands in one of the most breath-taking settings. Who wouldn’t want to participate to that?
5- Twitter Will Run Ads In Middle East To Target ‘Arab Spring’ User Base:Finally, Twitter launched their ads services in the Middle East. MENA subscribers’ base had tripled in the past 12 months. Let’s see how Arab brands are going to be promoting themselves in 140 characters.
More news on our special Social MEdia Bytes ScoopIt
Till next week!
Categories: Middle East Bytes