“You can buy attention in advertising. You can beg for attention from the media in PR. You can bug people one at a time to get attention when doing sales. Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker
This week, we have a rich basket of social media news from the Middle East. Some hacked and others hoaxed, while Twitter and Emirates are the victims.
1- About 250,000 Twitter accounts hacked! Many in Arab world: After talking about vine, Twitter new 6-seconds video service, Twitter was hacked last week: 250,000 user accounts were targeted and many from the Arab world. Bob Lord, Twitter’s director of information security, said “We discovered one live attack and were able to shut it down in process moments later,” And they have precariously reset the password of those 250,000 accounts passwords and session tokens. Are you one of those 250,000 accounts?
2- Thousands duped in UAE airline scam : Emirates airways, offered free airlines tickets for 20,000 Instagram followers taking a screenshot of Emirates Instagram profile and posting it with the hashtag #EmiratesPromotion. Well it is no surprise it turned out to be a hoax, while people continued Following the fake account and posting screenshots. Emirates and Etihad airways have denied any connection to those campaigns and promotions.
3- GCC Teenagers on Facebook (January 2013): Your brand targets young people? Well here are some numbers that would help you flip the market through social media engagement. In Oman for example, 18% of the population are on Facebook and from those we find within teenagers, boys have a 57% of the teenagers online and 43% for girls . Check the article for interesting stats about teenagers online in the GCC countrie.
4- Social Media Firms Move to Capitalize on Popularity in Middle East: Social media usability is being developed by different brands in the Middle East for bounder-less communication between people on brands, ideas and connection. According to Deloitte’s Arab Media Outlook Also, social media advertising spending will grow of 35% per year over the next 3 years, generating about $580 million across the region by 2015. Where does your brand stand within this new advertising trend?
5- How The Arab Digital Generation Uses Technology: Did you know that on average 61% of people spend more than 2 hours on social networks and that 60% of the Arab online users are women. Check out the article to discover who is actually doing what online.
More news on our special Social MEdia Bytes ScoopIt
Till next week!