Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?

February 18, 2013 | Author:

A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day.

At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed feelings expressed by the Lebanese crowd when it comes to this particular day.

A total of 1 009 relevant conversations occurred between the 4th and the 14th of February. 60% of these conversations were neutral, which means that people were talking about Valentine’s Day without expressing any particular feelings.

Whether we want to hear it or not, there are some people who are actually very positive about this “special” day to celebrate love since 23% of the global conversations are positive. There is even a small part of them (15%) who actually directly expressed their wishes for a happy Valentine’s Day on social media channels. Some of them gladly participated and shared competitions that were specially launched by many Lebanese brands for the occasion.

Haters were also at the rendezvous. Nearly 17% of the audited conversations show that there still are many detractors of Valentine’s Day, people who just don’t believe in this “holiday” expressing out loud that the only ones who are actually taking advantage of such a “celebration” are the brands.

And they are not entirely wrong. Out of all conversations during this period, 40% of them mention at least one brand. The Top 5 mentioned brands are all from the same category: shops and retailers from where people were actually buying their gifts.

You thought that most people were starting to be “afraid” of saying “I have plans for Valentine’s Day”? Well this is not perfectly true. 30% of global conversations were mentioning Valentine’s Day plans. Going out for dinner seems to be the most popular thing to do amongst the Lebanese people celebrating Valentine’ Day. As for the gifts, offering flowers, chocolate and some gadgets are still the most “standard” way of celebrating.

Tags: , , , , , , , , ,

Categories: Consumer Empowerment, Infographics, Middle East Bytes, Social Media Marketing, Social Media Monitoring

Leave A Comment