Think Local and Act Social

August 3, 2015 | Author:
Maslow’s law applied to SM by social4ce

We as human beings are naturally born as social animals for a good reason, we need to collaborate with each other in order to survive. And what we mean by ‘survive’ is to manage to live with others despite of our differences in a way that contribute to society in the most effective way possible. […]

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Categories: Consumer Empowerment, Content Marketing, Social Business

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Five Key Rules for a Successful Social Media Customer Service

July 28, 2015 | Author:
social4ce SM Customer Service Response Time

If you’re reading this, you’ve probably come to realize that great customer service can make or break brands’ bottom line. Businesses can no longer adopt a trial-and-error approach to social media. In the age of real-time tweets and Facebook rants, delivering a great customer experience (regardless of touchpoints) must be the most important thing brands should […]

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Categories: Community Management, Consumer Empowerment, Social Business, Social Customer Experience

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Social Media has Changed the Power Structure of the Society

July 21, 2015 | Author:

As corporations recognize the link between CSR and sustainability, the demand to change the world to better arise and the urge to have an impact in society and make a difference occur. The most efficient way to build this trustworthy connection between companies and customers is by tying social media and CSR, leveraging the good […]

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Categories: Content Marketing, CSR & Social Media, Social Business

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11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

March 17, 2013 | Author:
@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit […]

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Categories: Inside social4ce, Middle East Bytes, Social Business, Social Media Marketing

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Shaping Your Social Media Success: Think of the Customer Experience

February 24, 2013 | Author:
social4ce customer experience

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies […]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Social Customer Experience, Social Media Marketing

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Becoming a Social Organization

February 8, 2013 | Author:
collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any […]

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Categories: Collaborative Enterprise, Community Management, Social Business

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Fadi Fakih joins social4ce

December 20, 2012 | Author:

We are pleased to announce that Fadi Fakih will be officially joining us early January. Fadi will be working out of Beirut and Jeddah. He will be our Social Media Consultant Account Manager looking mainly after our KSA clients. Fadi brings to the team his wealthy experience in marketing and advertising. He has in fact […]

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Leading in the 21st century: become a collaborative leader

December 20, 2012 | Author:

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions […]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Views

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What is a Social Business?

November 13, 2012 | Author:
Social Business ROI

We are often asked: what is a Social Business? There are – unfortunately – many different definitions. Some related to technology, some to only internal collaboration etc… I have found the following one (from an IBM white paper called The Social Business, Advent of a New Age) , which I believe is the right one: […]

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Categories: Collaborative Enterprise, Social Business, Views

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All Ears… Listening to social media conversations is monitoring with purpose

October 10, 2012 | Author:
converting fans

One of the key pieces of advice that Chris Brogan, president of New Marketing Labs, offers to companies getting started in social media is “Grow bigger ears”. This is a maxim repeated over and over again in a variety of different ways: Listen before you talk. Join the conversation. Social media is a cocktail party. […]

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Categories: Social Business, Social Media Monitoring, Views

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