11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]

Shaping Your Social Media Success: Think of the Customer Experience

Customer Experience Pyramid

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]

Becoming a Social Organization

collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]

Fadi Fakih joins social4ce

We are pleased to announce that Fadi Fakih will be officially joining us early January. Fadi will be working out of Beirut and Jeddah. He will be our Social Media Consultant Account Manager looking mainly after our KSA clients. Fadi brings to the team his wealthy experience in marketing and advertising. He has in fact [...]

Leading in the 21st century: become a collaborative leader

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions [...]

What is a Social Business?

Social Business ROI

We are often asked: what is a Social Business? There are – unfortunately – many different definitions. Some related to technology, some to only internal collaboration etc… I have found the following one (from an IBM white paper called The Social Business, Advent of a New Age) , which I believe is the right one: [...]

All Ears… Listening to social media conversations is monitoring with purpose

converting fans

One of the key pieces of advice that Chris Brogan, president of New Marketing Labs, offers to companies getting started in social media is “Grow bigger ears”. This is a maxim repeated over and over again in a variety of different ways: Listen before you talk. Join the conversation. Social media is a cocktail party. [...]

Social Media Readiness: is your Company Ready or Not for Social Media?

process

Your business doesn’t plug into social media. Social media plugs into your business. But are you and your business ready? Who could have guessed that one of the big differences between life now and ten years ago would be our growing dependence on interacting with each other in online communities. The speed at which the [...]