The Big Four in Social media and how to apply it to your business?

August 5, 2015 | Author:
The Big Four Blog Image

Once you have found your social media strategy, your plans will turn into action. When it comes to social media, many marketers use the approach of “try any social media platform to your business and see how it goes’’, not only this approach will harm your business plan, but it will also indicate that you […]

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Categories: Community Management, Content Marketing, Social Media Marketing

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Five Key Rules for a Successful Social Media Customer Service

July 28, 2015 | Author:
social4ce SM Customer Service Response Time

If you’re reading this, you’ve probably come to realize that great customer service can make or break brands’ bottom line. Businesses can no longer adopt a trial-and-error approach to social media. In the age of real-time tweets and Facebook rants, delivering a great customer experience (regardless of touchpoints) must be the most important thing brands should […]

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Categories: Community Management, Consumer Empowerment, Social Business, Social Customer Experience

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Something Pinteresting

February 17, 2015 | Author:
Something-pinteresting

Pinterest, a word often heard when someone is trying to search for something inspirational; it’s an online pin board that would save everything you like or you would like to try. Pins are gathered under a board that you can name as you like such as do it yourself  craft projects known as “DIY”, wedding […]

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Categories: Community Management, Digital Business, Infographics, Inside social4ce, Social Media Marketing

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Content curation v/s content creation: The hows and whys

August 4, 2014 | Author:
content is king social4ce

Have you ever come across a status or picture or any other type of post on social media, that left you surprised for a minute? Or added some kind of insight to your knowledge and daily life? If you answered yes to either of these questions, then whatever brand did that to you, is doing […]

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Categories: Community Management, Social Media Marketing, Views

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4 things you need to know about the new Facebook pages

March 31, 2014 | Author:
New Facebook Pages Timelines social4ce

Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages that will roll out starting April 1. Are you a Facebook page Administrator? Check out the attached infographic for the 4 main changes you need to […]

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Categories: Community Management, Social Media Marketing

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3 Reasons why a Community Manager is becoming an essential asset to your company

December 6, 2013 | Author:
Community Management

A community manager’s main role is to create and maintain relationships between your company and the customers. In order to be successful the community manager should have a specific set of skills and qualities: strong communication, good judgment, dedication, adaptability, creativity, background in analytics, and most importantly a perfect knowledge of the brand. This person […]

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Categories: Community Management, Social Media Marketing, Views

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The Do’s and Don’ts of Community Management

September 18, 2013 | Author:
community manager lebanon social4ce

Defining what a community manager really does, can be a little intriguing, because well, community managers do everything. They are the voice of the brand, the voice of the customers, and the voice of their client. From creating content, to studying consumer behavior, testing what the audience likes or not, engaging and interacting, following trends, […]

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Categories: Community Management, Inside social4ce, Social Media Marketing

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New Facebook Promotions Rules: What you need to know

September 10, 2013 | Author:
facebook new promotions social4ce

“It’s now easier to administer Promotion” Facebook said. About a week ago, Facebook updated their promotion and pages guidelines, making it easier for small and medium businesses to create promotions on their Facebook pages. These promotions and competitions that used to be only allowed in third parties applications on the pages, are now allowed to happen on the […]

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Categories: Community Management, Social Media Marketing, Social Media News

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“Coffee, Tea and Social Media” 1st Edition with Tigerlily

March 24, 2013 | Author:
Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and […]

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Categories: Community Management, Inside social4ce, Social Media Marketing, Social Media Monitoring

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Say Hello to “Coffee, Tea and Social Media”

March 7, 2013 | Author:
coffee tea and social media lebanon event 01

We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the […]

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Categories: Community Management, Inside social4ce, News, Social Media Marketing

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