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Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]
We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]
For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]
Social media is all about interaction, it is an ongoing conversation. What is striking today is that many social media initiatives fail to understand this concept, because they do not address their audiences using the right approach. What is the right approach? It includes creating brand engagement by using diversified content that does not only [...]
When most companies think of ‘social media’ they directly think of Facebook and Twitter. Many of them forget that in order to have successful results on social media, every communication or marketing campaign needs to be focused on building a relationship, engaging with genuine and interesting content, developing a meaningful presence in your online community, [...]
When talking about crisis communication, every company thinks about their own brands and their own reputation that can be damaged. Since social web started to take so much importance in our daily and business lives, every organization has put in place clear processes for online crisis communication like they used to have when doing traditional PR [...]
The concept of community management is not by any means a new concept – it is a concept that began in the early days of online communication, when people connected through forums and chat rooms. However, the rise of social media and web 2.0 has given a whole new aspect to the management of online [...]
social4ce is looking for a community manager who will be in charge of implementing and managing the social media strategy and defining programs that use social media marketing techniques. So if you want to work on a very diversified client portfolio (entertainment and lifestyle, food and beverage industry…) and you want to: – Interact with [...]
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