Why Lebanese TV Channels should become “social”

April 12, 2013 | Author:
SocialTV Infographic Lebanese TV channels

The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]

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Categories: Consumer Empowerment, Infographics, Inside social4ce, Social Customer Experience

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Shaping Your Social Media Success: Think of the Customer Experience

February 24, 2013 | Author:
social4ce customer experience

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Social Customer Experience, Social Media Marketing

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Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?

February 18, 2013 | Author:
Social-Media-Valentines-Day

A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]

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Categories: Consumer Empowerment, Infographics, Middle East Bytes, Social Media Marketing, Social Media Monitoring

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Leading in the 21st century: become a collaborative leader

December 20, 2012 | Author:

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions [...]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Views

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Inside the mind of a community manager

July 16, 2012 | Author:
CM

The concept of community management is not by any means a new concept – it is a concept that began in the early days of online communication, when people connected through forums and chat rooms. However, the rise of social media and web 2.0 has given a whole new aspect to the management of online [...]

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Categories: Community Management, Consumer Empowerment, Social Media Marketing, Views

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