Lebanese Social Media Conversations about #ValentinesDay

Valentines-Infographic-2 2

We did the exercise last year, and we did it this year too by monitoring Lebanese social media conversations around Valentine’s Day. This infographic shows how people in Lebanon were actually talking about Valentine’s Day. Although many were busy stripping for Jackie, a total of 1 284 relevant conversations around celebrating love occurred between the [...]

Why Lebanese TV Channels should become “social”

SocialTV Infographic Lebanese TV channels

The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]

Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?


A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]

How to Increase Sales via Facebook Offers – SILKOR DID IT

Silkor FB Offers Infographic

Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late [...]

What is Social Recruiting and how can it help your organization?

Social Recruiting

Social recruiting is about sourcing and recruiting candidates via the different social media platforms. But that’s easier said than done… Social recruiting is still a new initiative for many companies. An increasing number of organizations will adopt it in 2013, as it becomes strategic to proactively engage with their target audience: talented individuals. What does [...]

Misuse of Social Media in the Workplace: Solutions

Social Media Principles

What can you do as an employer, when one of your employees or ex-employees: –  posts defamatory content about your company or co-workers –  divulges confidential information on one or several social networks? As the use of social media continues to grow exponentially, companies should opt for risk management measures, in order to safeguard their [...]

Facebook in the MENA region in 2012: Users, brands and industries


SocialBakers released an interesting infographic about how Facebook is doing in the MENA region at the end of 2012. In terms of active users, it’s no surprise that Egypt comes as number 1, followed by Saudi Arabia and Morocco. Aren’t those the countries where the population is the most important anyway? Showing the number of [...]