Why Lebanese TV Channels should become “social”

SocialTV Infographic Lebanese TV channels

The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]

“Coffee, Tea and Social Media” 1st Edition with Tigerlily

Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]

11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]

Worth Doing Lebanon: Dewar’s content marketing strategy

Worth Doing 01

6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]

social4ce at the SocioNet Forum in Kuwait

socionet

We are glad to be part of the SocioNet Forum, which will be held at the Regency Hotel in Kuwait on the 16th, 17th and 18th of March. The Forum will bring together scholars, authorities, practitioners and experts to discuss emerging trends and future economic opportunities in technology and social networking and its economic impact [...]

Say Hello to “Coffee, Tea and Social Media”

coffee tea and social media lebanon event 01

We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]

First Facebook Studio Edge for the MENA region in Dubai – We were there!!

Facebook studio edge dubai

We were invited to be part of the Facebook Studio Edge event that took place for the first time in the region in Dubai Media City on the 29th of January. Facebook Studio Edge is a tutorial event aimed to help agencies and brands to get more familiar with the do’s and don’ts of the [...]

Who is using Linkedin in the Middle East?

The state of Linkedin in the Middle East

We have all heard about the announcement of Linkedin at the beginning of October concerning the opening of their first office in the Middle East based in Dubai. With more than 5.8 million members in the Middle East (1.1 million in UAE alone) and a regional growth of 123% against 43% (worldwide) the professional social [...]

We are hiring!!

we are hiring

social4ce is looking for a community manager who will be in charge of implementing and managing the social media strategy and defining programs that use social media marketing techniques. So if you want to work on a very diversified client portfolio (entertainment and lifestyle, food and beverage industry…) and you want to: – Interact with [...]

social4ce Bringing You Social Media Week to Jeddah & Doha in September 2012

After the great fun, discussions, information sharing and success we had in Social Media Week Beirut back in September 2011, we are so proud to announce that we will be managing and producing once again Social Media Week, this time in Jeddah and Doha, from September 23-27, 2012 in partnership with ThinkOut You can find more [...]