social4ce at Arabnet Beirut 2014

Arabnet Beirut 2014

social4ce will be part of Arabnet in Beirut to discuss social media best practices and wether companies should outsource their social media activities or handle them in house. According to Social Media Examiner’s 2013 report  74% of companies manage their social media in-house. Think you should do the same? With the increasing number solutions, management [...]

Formatech launches social media training courses with social4ce

SM Training Formatech social4ce

social4ce has launched this week, social media training courses in partnership with Formatech, one of the leading training centers in Lebanon since 1995, through its business division Tamayyaz. This partnership focuses on two specific aspects: –  A range of 8 different social media training courses for both businesses and individuals. –  A global vision of social media that goes [...]

The Do’s and Don’ts of Community Management

community manager scial4ce

Defining what a community manager really does, can be a little intriguing, because well, community managers do everything. They are the voice of the brand, the voice of the customers, and the voice of their client. From creating content, to studying consumer behavior, testing what the audience likes or not, engaging and interacting, following trends, [...]

social4ce at Arabnet Digital Summit 2013


social4ce is glad to be part of Arabnet Digital Summit 2013 which will be held in Dubai on June 24,25,26. The Arabnet Digital Summit will cover latest trends in mobile, media & advertising, social media, e-commerce and entrepreneurship. Our CEO Patrick Attallah, will be speaking during the Social Advertising panel which will focus on paid [...]

Why Lebanese TV Channels should become “social”

SocialTV Infographic Lebanese TV channels

The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]

“Coffee, Tea and Social Media” 1st Edition with Tigerlily

Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]

11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]

Worth Doing Lebanon: Dewar’s content marketing strategy

Worth Doing 01

6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]

social4ce at the SocioNet Forum in Kuwait


We are glad to be part of the SocioNet Forum, which will be held at the Regency Hotel in Kuwait on the 16th, 17th and 18th of March. The Forum will bring together scholars, authorities, practitioners and experts to discuss emerging trends and future economic opportunities in technology and social networking and its economic impact [...]

Say Hello to “Coffee, Tea and Social Media”

coffee tea and social media lebanon event 01

We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]