Read Our Thoughts
An important number of studies and reports are starting to emerge around the use of social media in the Middle East ever since the Arab Spring demonstrated the power of sharing real time news. We have been monitoring these changes closely and have gathered some of latest reports and news related to social media in [...]
The social media scene in the Middle East is always on the move. New stats, new studies and reports are showing that people and brands should continuously be looking for a better way to harness the power of social media although there are some restrictions and regulations in some of our countries that can be [...]
I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]
We are glad to be part of the SocioNet Forum, which will be held at the Regency Hotel in Kuwait on the 16th, 17th and 18th of March. The Forum will bring together scholars, authorities, practitioners and experts to discuss emerging trends and future economic opportunities in technology and social networking and its economic impact [...]
A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]
“You can buy attention in advertising. You can beg for attention from the media in PR. You can bug people one at a time to get attention when doing sales. Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker This week, we have a rich [...]
Like Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” What he means by this is of course sharing and engaging. This week’s share is important to all brands who are asking how much does a user cost in the arab region we have [...]
We were invited to be part of the Facebook Studio Edge event that took place for the first time in the region in Dubai Media City on the 29th of January. Facebook Studio Edge is a tutorial event aimed to help agencies and brands to get more familiar with the do’s and don’ts of the [...]
Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late [...]
Social media is all about interaction, it is an ongoing conversation. What is striking today is that many social media initiatives fail to understand this concept, because they do not address their audiences using the right approach. What is the right approach? It includes creating brand engagement by using diversified content that does not only [...]
Connect to social4ce