social4ce at Arabnet Beirut 2014

Arabnet Beirut 2014

social4ce will be part of Arabnet in Beirut to discuss social media best practices and wether companies should outsource their social media activities or handle them in house. According to Social Media Examiner’s 2013 report  74% of companies manage their social media in-house. Think you should do the same? With the increasing number solutions, management [...]

Lebanese Social Media Conversations about #ValentinesDay

Valentines-Infographic-2 2

We did the exercise last year, and we did it this year too by monitoring Lebanese social media conversations around Valentine’s Day. This infographic shows how people in Lebanon were actually talking about Valentine’s Day. Although many were busy stripping for Jackie, a total of 1 284 relevant conversations around celebrating love occurred between the [...]

Social MEdia Bytes #10 – Social Media straddling between Traditional and Innovation

Some international TV channels such as CNN are starting to focus on Arabic Markets by launching an Arabic version of their website in order to follow up with the huge boom of social media in the Middle East. The rapid development of different social media platforms in KSA, as well as the boom of User [...]

Say Goodbye to Facebook Sponsored Stories!

Facebook Ads

Social media advertising is becoming big business. It can be effective for a small business even if the click-through rate is low. If we only take the example of Facebook, it has more than 10 different ad types: App ad; Domain ad; Event ad; Mobile app ad; Page Like ad; Page Post ad; Page Post [...]

Social MEdia Bytes #9 – Are businesses in the Middle East adapting to the rapid changes?

The importance of smartphones, social media platforms as well as applications websites is starting to drive some changes in the way businesses in the Middle East are using these new media.  The rapid changes on how the Arab public is absorbing information, with KSA being the country with the highest Twitter penetration worldwide, are leading [...]

Social MEdia Bytes #8: Social media increasingly influencing Arab people’s behaviour


Internet users base is growing fast in the Arab countries: Most of these users are actively using social media platforms, and some social media services are starting to have a real influence on people’s behavior. Discover more in this week’s latest news on social media in the Middle East! Bahrain forum explores social media innovation. [...]

Social MEdia Bytes #7- More time on the internet, more social media controls, more online threats


Nowadays, people spend time on social media more than watching television. The use of social media is controlled in the Arabic countries in order to protect against pornography or political/social sarcasm. Companies are promoting their role in social media that have a significant function recently. Parents should be aware of the youth use of social [...]

Get your job at social4ce during Beirut Creative Cluster “Talent Pool Party “

BCC Talent Pool Party

At the occasion of their first anniversary, Beirut Creative Cluster will be holding a “Talent Pool Party”, a new Job Fair concept on September 11 at 8.30 in VEER Kaslik. Beirut Creative Cluster is a not-for-profit, sectorial business association. Its members are companies based in Lebanon operating in the creative industries. Its mission is to spread [...]

social4ce at Arabnet Digital Summit 2013


social4ce is glad to be part of Arabnet Digital Summit 2013 which will be held in Dubai on June 24,25,26. The Arabnet Digital Summit will cover latest trends in mobile, media & advertising, social media, e-commerce and entrepreneurship. Our CEO Patrick Attallah, will be speaking during the Social Advertising panel which will focus on paid [...]

Worth Doing Lebanon: Dewar’s content marketing strategy

Worth Doing 01

6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]