11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]

Shaping Your Social Media Success: Think of the Customer Experience

Customer Experience Pyramid

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]

Becoming a Social Organization

collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]

social4ce part of Yammer Tour Amsterdam

yammer on tour

We are thrilled to be part of the second edition of “Yammer on Tour” talking about our vision of the connected enterprise. We will be explaining why our clients value Yammer and sharing advice on how to adapt and reach success in today’s changing business environment via internal collaboration. The event will be held in [...]

How to Increase Sales via Facebook Offers – SILKOR DID IT

Silkor FB Offers Infographic

Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late [...]

What is Social Recruiting and how can it help your organization?

Social Recruiting

Social recruiting is about sourcing and recruiting candidates via the different social media platforms. But that’s easier said than done… Social recruiting is still a new initiative for many companies. An increasing number of organizations will adopt it in 2013, as it becomes strategic to proactively engage with their target audience: talented individuals. What does [...]

Misuse of Social Media in the Workplace: Solutions

Social Media Principles

What can you do as an employer, when one of your employees or ex-employees: –  posts defamatory content about your company or co-workers –  divulges confidential information on one or several social networks? As the use of social media continues to grow exponentially, companies should opt for risk management measures, in order to safeguard their [...]

Social media is not only for marketers

Social-Media-Evaluation

 Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these [...]

Leading in the 21st century: become a collaborative leader

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions [...]

What is a Social Business?

Social Business ROI

We are often asked: what is a Social Business? There are – unfortunately – many different definitions. Some related to technology, some to only internal collaboration etc… I have found the following one (from an IBM white paper called The Social Business, Advent of a New Age) , which I believe is the right one: [...]