Think Local and Act Social

August 3, 2015 | Author:
Maslow’s law applied to SM by social4ce

We as human beings are naturally born as social animals for a good reason, we need to collaborate with each other in order to survive. And what we mean by ‘survive’ is to manage to live with others despite of our differences in a way that contribute to society in the most effective way possible. […]

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Categories: Consumer Empowerment, Content Marketing, Social Business

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Five Key Rules for a Successful Social Media Customer Service

July 28, 2015 | Author:
social4ce SM Customer Service Response Time

If you’re reading this, you’ve probably come to realize that great customer service can make or break brands’ bottom line. Businesses can no longer adopt a trial-and-error approach to social media. In the age of real-time tweets and Facebook rants, delivering a great customer experience (regardless of touchpoints) must be the most important thing brands should […]

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Categories: Community Management, Consumer Empowerment, Social Business, Social Customer Experience

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Social Media has Changed the Power Structure of the Society

July 21, 2015 | Author:

As corporations recognize the link between CSR and sustainability, the demand to change the world to better arise and the urge to have an impact in society and make a difference occur. The most efficient way to build this trustworthy connection between companies and customers is by tying social media and CSR, leveraging the good […]

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Categories: Content Marketing, CSR & Social Media, Social Business

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11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

March 17, 2013 | Author:
@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit […]

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Categories: Inside social4ce, Middle East Bytes, Social Business, Social Media Marketing

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Shaping Your Social Media Success: Think of the Customer Experience

February 24, 2013 | Author:
social4ce customer experience

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies […]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Social Customer Experience, Social Media Marketing

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Becoming a Social Organization

February 8, 2013 | Author:
collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any […]

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Categories: Collaborative Enterprise, Community Management, Social Business

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social4ce part of Yammer Tour Amsterdam

February 4, 2013 | Author:
yammer on tour

We are thrilled to be part of the second edition of “Yammer on Tour” talking about our vision of the connected enterprise. We will be explaining why our clients value Yammer and sharing advice on how to adapt and reach success in today’s changing business environment via internal collaboration. The event will be held in […]

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Categories: Collaborative Enterprise, News, Social Business

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How to Increase Sales via Facebook Offers – SILKOR DID IT

January 30, 2013 | Author:
Silkor FB Offers Infographic

Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late […]

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Categories: Infographics, Middle East Bytes, News, Social Business, Social Media Marketing

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What is Social Recruiting and how can it help your organization?

January 16, 2013 | Author:
Social Recruiting

Social recruiting is about sourcing and recruiting candidates via the different social media platforms. But that’s easier said than done… Social recruiting is still a new initiative for many companies. An increasing number of organizations will adopt it in 2013, as it becomes strategic to proactively engage with their target audience: talented individuals. What does […]

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Categories: Collaborative Enterprise, Infographics, Social Business, Social Media Talent

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Misuse of Social Media in the Workplace: Solutions

January 10, 2013 | Author:
right way wrong way

What can you do as an employer, when one of your employees or ex-employees: –  posts defamatory content about your company or co-workers –  divulges confidential information on one or several social networks? As the use of social media continues to grow exponentially, companies should opt for risk management measures, in order to safeguard their […]

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Categories: Collaborative Enterprise, Infographics, Social Business

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