Content curation v/s content creation: The hows and whys

August 4, 2014 | Author:
content is king social4ce

Have you ever come across a status or picture or any other type of post on social media, that left you surprised for a minute? Or added some kind of insight to your knowledge and daily life? If you answered yes to either of these questions, then whatever brand did that to you, is doing […]

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Categories: Community Management, Social Media Marketing, Views

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Why Content Marketing Matters

June 24, 2014 | Author:
social4ce arabnet

We were glad to be part of Arabnet Digital Summit that was held in Dubai on June 3-5, 2014. Part of the insights tracks, we gave a talk around the importance of content marketing when it comes to sharing useful and usable content on social media instead of pushing the brand’s promotional and marketing messages. […]

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Categories: Inside social4ce, Social Media Marketing, Social Media Monitoring, Views

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social4ce at Arabnet Digital Summit 2014 in Dubai

May 28, 2014 | Author:
social4ce arabnet Dubai 2014

  social4ce will be at Arabnet Digital Summit in Dubai on June 3,4,5. Part of the Arabnet Digital Showcase, we will be presenting our services with our partner Talents Flow, a Dubai based advertising agency. Monica Karam and Karine Jazra will also be presenting some of our social media case studies around the following topic: “The […]

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Categories: Inside social4ce, News, Social Media Marketing

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4 things you need to know about the new Facebook pages

March 31, 2014 | Author:
New Facebook Pages Timelines social4ce

Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages that will roll out starting April 1. Are you a Facebook page Administrator? Check out the attached infographic for the 4 main changes you need to […]

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Categories: Community Management, Social Media Marketing

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3 Reasons why a Community Manager is becoming an essential asset to your company

December 6, 2013 | Author:
Community Management

A community manager’s main role is to create and maintain relationships between your company and the customers. In order to be successful the community manager should have a specific set of skills and qualities: strong communication, good judgment, dedication, adaptability, creativity, background in analytics, and most importantly a perfect knowledge of the brand. This person […]

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Categories: Community Management, Social Media Marketing, Views

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The Do’s and Don’ts of Community Management

September 18, 2013 | Author:
community manager lebanon social4ce

Defining what a community manager really does, can be a little intriguing, because well, community managers do everything. They are the voice of the brand, the voice of the customers, and the voice of their client. From creating content, to studying consumer behavior, testing what the audience likes or not, engaging and interacting, following trends, […]

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Categories: Community Management, Inside social4ce, Social Media Marketing

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New Facebook Promotions Rules: What you need to know

September 10, 2013 | Author:
facebook new promotions social4ce

“It’s now easier to administer Promotion” Facebook said. About a week ago, Facebook updated their promotion and pages guidelines, making it easier for small and medium businesses to create promotions on their Facebook pages. These promotions and competitions that used to be only allowed in third parties applications on the pages, are now allowed to happen on the […]

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Categories: Community Management, Social Media Marketing, Social Media News

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“Coffee, Tea and Social Media” 1st Edition with Tigerlily

March 24, 2013 | Author:
Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and […]

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Categories: Community Management, Inside social4ce, Social Media Marketing, Social Media Monitoring

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11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

March 17, 2013 | Author:
@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit […]

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Categories: Inside social4ce, Middle East Bytes, Social Business, Social Media Marketing

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9 Stats on Facebook Use in Lebanon

March 14, 2013 | Author:

If you are looking to connect with your community on social media, build relationships and interact with them on a regular basis; engagement is the name of the game. In Lebanon, Facebook is especially popular, with about 1.7 million Facebook users, or 40% of the overall population. And according to Facebook data from Q4 2012 that we featured […]

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Categories: Infographics, Middle East Bytes, Social Media Marketing, Social Media News

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