4 things you need to know about the new Facebook pages

New Facebook Pages Timelines social4ce

Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages that will roll out starting April 1. Are you a Facebook page Administrator? Check out the attached infographic for the 4 main changes you need to [...]

3 Reasons why a Community Manager is becoming an essential asset to your company

Community Management

A community manager’s main role is to create and maintain relationships between your company and the customers. In order to be successful the community manager should have a specific set of skills and qualities: strong communication, good judgment, dedication, adaptability, creativity, background in analytics, and most importantly a perfect knowledge of the brand. This person [...]

The Do’s and Don’ts of Community Management

community manager scial4ce

Defining what a community manager really does, can be a little intriguing, because well, community managers do everything. They are the voice of the brand, the voice of the customers, and the voice of their client. From creating content, to studying consumer behavior, testing what the audience likes or not, engaging and interacting, following trends, [...]

New Facebook Promotions Rules: What you need to know

facebook new promotions social4ce

“It’s now easier to administer Promotion” Facebook said. About a week ago, Facebook updated their promotion and pages guidelines, making it easier for small and medium businesses to create promotions on their Facebook pages. These promotions and competitions that used to be only allowed in third parties applications on the pages, are now allowed to happen on the [...]

“Coffee, Tea and Social Media” 1st Edition with Tigerlily

Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]

11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]

Worth Doing Lebanon: Dewar’s content marketing strategy

Worth Doing 01

6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]

Say Hello to “Coffee, Tea and Social Media”

coffee tea and social media lebanon event 01

We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]

Shaping Your Social Media Success: Think of the Customer Experience

Customer Experience Pyramid

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]

Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?


A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]