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Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]
I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]
6 months ago, Dewar’s, the famous whiskey brand decided to go on social media in the Lebanese market. However, instead of creating a typically brand page, and focusing on the whiskey itself, Dewar’s took a different approach focused on brand content, adopting a cause that is dear to every Lebanese person, be it in Lebanon [...]
We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]
Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last research study which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]
A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]
We were invited to be part of the Facebook Studio Edge event that took place for the first time in the region in Dubai Media City on the 29th of January. Facebook Studio Edge is a tutorial event aimed to help agencies and brands to get more familiar with the do’s and don’ts of the [...]
Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late [...]
Social media is all about interaction, it is an ongoing conversation. What is striking today is that many social media initiatives fail to understand this concept, because they do not address their audiences using the right approach. What is the right approach? It includes creating brand engagement by using diversified content that does not only [...]
The concept of community management is not by any means a new concept – it is a concept that began in the early days of online communication, when people connected through forums and chat rooms. However, the rise of social media and web 2.0 has given a whole new aspect to the management of online [...]
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