“Coffee, Tea and Social Media” 1st Edition with Tigerlily

Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]

Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?


A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]

Social media is not only for marketers


 Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these [...]

3 reasons why doing social media is not only about having a Facebook page


When most companies think of ‘social media’ they directly think of Facebook and Twitter. Many of them forget that in order to have successful results on social media, every communication or marketing campaign needs to be focused on building a relationship, engaging with genuine and interesting content, developing a meaningful presence in your online community, [...]

All Ears… Listening to social media conversations is monitoring with purpose

converting fans

One of the key pieces of advice that Chris Brogan, president of New Marketing Labs, offers to companies getting started in social media is “Grow bigger ears”. This is a maxim repeated over and over again in a variety of different ways: Listen before you talk. Join the conversation. Social media is a cocktail party. [...]