Why Content Marketing Matters

June 24, 2014 | Author:
social4ce arabnet

We were glad to be part of Arabnet Digital Summit that was held in Dubai on June 3-5, 2014. Part of the insights tracks, we gave a talk around the importance of content marketing when it comes to sharing useful and usable content on social media instead of pushing the brand’s promotional and marketing messages. [...]

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Categories: Inside social4ce, Social Media Marketing, Social Media Monitoring, Views

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Social media conversations around the 2014 World Cup in the MENA region

June 13, 2014 | Author:
infographic worldcup social media MENA

The 2014 World Cup started yesterday and people all around the globe were really excited about it! We have compiled in this infographic the data related to the social media conversations around the World Cup that occurred in the MENA region during the past month, and the results were pretty interesting. A total of 258 [...]

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Categories: Infographics, Inside social4ce, Middle East Bytes, News, Social Media Monitoring

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“Coffee, Tea and Social Media” 1st Edition with Tigerlily

March 24, 2013 | Author:
Matthieu Chereau

Last week, we launched the first edition of « Coffee, Tea and Social Media », a series of conferences designed to help companies gain a better understanding of the different challenges brought by social media and their impact on their organization. The event, held at Hotel Sofiltel Le Gabriel in Beirut, was focused on community engagement and [...]

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Categories: Community Management, Inside social4ce, Social Media Marketing, Social Media Monitoring

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Lebanese Social Media Conversations on Valentine’s Day: Is it Love or Hate?

February 18, 2013 | Author:
Social-Media-Valentines-Day

A few days ago, it was that time of the year again when flowers, chocolate and romantic dinners were at the order of the day. At social4ce, we monitored social media conversations about Valentine’s in Lebanon. The following infographic shows how people are actually talking about Valentine’s Day by unveiling main topics, trends and mixed [...]

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Categories: Consumer Empowerment, Infographics, Middle East Bytes, Social Media Marketing, Social Media Monitoring

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Social media is not only for marketers

January 3, 2013 | Author:
Social-Media-Evaluation

 Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these [...]

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Categories: Social Business, Social Media Monitoring, Views

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3 reasons why doing social media is not only about having a Facebook page

December 12, 2012 | Author:
social-media-prism

When most companies think of ‘social media’ they directly think of Facebook and Twitter. Many of them forget that in order to have successful results on social media, every communication or marketing campaign needs to be focused on building a relationship, engaging with genuine and interesting content, developing a meaningful presence in your online community, [...]

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Categories: Community Management, Social Media Monitoring, Views

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All Ears… Listening to social media conversations is monitoring with purpose

October 10, 2012 | Author:
converting fans

One of the key pieces of advice that Chris Brogan, president of New Marketing Labs, offers to companies getting started in social media is “Grow bigger ears”. This is a maxim repeated over and over again in a variety of different ways: Listen before you talk. Join the conversation. Social media is a cocktail party. [...]

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Categories: Social Business, Social Media Monitoring, Views

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