Why Lebanese TV Channels should become “social”

April 12, 2013 | Author:
SocialTV Infographic Lebanese TV channels

The concept of socializing around TV content is not new. Seeing what other people think, and what their reactions are, is part of basic human psychology. Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same [...]

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Categories: Consumer Empowerment, Infographics, Inside social4ce, Social Customer Experience

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Shaping Your Social Media Success: Think of the Customer Experience

February 24, 2013 | Author:
social4ce customer experience

  Poor Social Media Practices can Negatively Impact a Businesses’ Bottom Line and Brand Image According to JD Powers, businesses can no longer adopt a trial-and-error approach to social media as shown in their last¬†research study¬†which found a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies [...]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Social Customer Experience, Social Media Marketing

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Content strategy on Facebook: How Lebanese brands are doing it

January 24, 2013 | Author:
2013-01-18_1406

Social media is all about interaction, it is an ongoing conversation. What is striking today is that many social media initiatives fail to understand this concept, because they do not address their audiences using the right approach. What is the right approach? It includes creating brand engagement by using diversified content that does not only [...]

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Categories: Community Management, Middle East Bytes, Social Customer Experience, Social Media Marketing

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