Content curation v/s content creation: The hows and whys

August 4, 2014 | Author:
content is king social4ce

Have you ever come across a status or picture or any other type of post on social media, that left you surprised for a minute? Or added some kind of insight to your knowledge and daily life? If you answered yes to either of these questions, then whatever brand did that to you, is doing […]

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Categories: Community Management, Social Media Marketing, Views

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Why Content Marketing Matters

June 24, 2014 | Author:
social4ce arabnet

We were glad to be part of Arabnet Digital Summit that was held in Dubai on June 3-5, 2014. Part of the insights tracks, we gave a talk around the importance of content marketing when it comes to sharing useful and usable content on social media instead of pushing the brand’s promotional and marketing messages. […]

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Categories: Inside social4ce, Social Media Marketing, Social Media Monitoring, Views

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3 Reasons why a Community Manager is becoming an essential asset to your company

December 6, 2013 | Author:
Community Management

A community manager’s main role is to create and maintain relationships between your company and the customers. In order to be successful the community manager should have a specific set of skills and qualities: strong communication, good judgment, dedication, adaptability, creativity, background in analytics, and most importantly a perfect knowledge of the brand. This person […]

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Categories: Community Management, Social Media Marketing, Views

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Facebook Graph search will display unique results for every user

January 17, 2013 | Author:
Facebook graph search 1

With Facebook announcing the deployment of its latest innovation, Graph search, in Beta version, articles about it started flooding the web, some praising the new service, other condemning it. Invasion of privacy, Facebook’s attempt to take over the internet, Google facing a new and strong competitor… There were many different opinions about this new launch, […]

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Categories: Digital Business, News, Social Media News, Views

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Social media is not only for marketers

January 3, 2013 | Author:
Social-Media-Evaluation

 Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these […]

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Categories: Social Business, Social Media Monitoring, Views

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Leading in the 21st century: become a collaborative leader

December 20, 2012 | Author:

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions […]

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Categories: Collaborative Enterprise, Consumer Empowerment, Social Business, Views

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3 reasons why doing social media is not only about having a Facebook page

December 12, 2012 | Author:
social-media-prism

When most companies think of ‘social media’ they directly think of Facebook and Twitter. Many of them forget that in order to have successful results on social media, every communication or marketing campaign needs to be focused on building a relationship, engaging with genuine and interesting content, developing a meaningful presence in your online community, […]

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Categories: Community Management, Social Media Monitoring, Views

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What is a Social Business?

November 13, 2012 | Author:
Social Business ROI

We are often asked: what is a Social Business? There are – unfortunately – many different definitions. Some related to technology, some to only internal collaboration etc… I have found the following one (from an IBM white paper called The Social Business, Advent of a New Age) , which I believe is the right one: […]

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Categories: Collaborative Enterprise, Social Business, Views

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Social Media “Faux Pas”: How Lebanese brands reacted following the explosion in Sassine

October 23, 2012 | Author:
DO Citymall

When talking about crisis communication, every company thinks about their own brands and their own reputation that can be damaged. Since social web started to take so much importance in our daily and business lives, every organization has put in place clear processes for online crisis communication like they used to have when doing traditional PR […]

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Categories: Community Management, Middle East Bytes, Social Media News, Views

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From collaboration to mass collaboration…

October 16, 2012 | Author:
cycle of collaboration

Mass collaboration and business value Collaborating, isn’t that what everybody does on a daily basis, in any organization with all means at their disposal (mail, telephone, meetings, business travel…)?  So why would an organization want to launch internal collaboration through social technologies? Isn’t that all too complicated and too risky, too complex and too expensive? […]

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Categories: Collaborative Enterprise, Views

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