Becoming a Social Organization

collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]

Leading in the 21st century: become a collaborative leader

Last year (spring 2011), in one of McKinsey’s survey research (The rise of the network Eterprise) Robert Stephens (chief technology officer of Best Buy and founder of Geek Squad) commented on his vision on how companies should be using the web and social media to gain greater market share and improve customer experience. Stephens envisions [...]

From collaboration to mass collaboration…

cycle of collaboration

Mass collaboration and business value Collaborating, isn’t that what everybody does on a daily basis, in any organization with all means at their disposal (mail, telephone, meetings, business travel…)?  So why would an organization want to launch internal collaboration through social technologies? Isn’t that all too complicated and too risky, too complex and too expensive? [...]