4 things you need to know about the new Facebook pages

New Facebook Pages Timelines social4ce

Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages that will roll out starting April 1. Are you a Facebook page Administrator? Check out the attached infographic for the 4 main changes you need to [...]

3 Reasons why a Community Manager is becoming an essential asset to your company

Community Management

A community manager’s main role is to create and maintain relationships between your company and the customers. In order to be successful the community manager should have a specific set of skills and qualities: strong communication, good judgment, dedication, adaptability, creativity, background in analytics, and most importantly a perfect knowledge of the brand. This person [...]

Formatech launches social media training courses with social4ce

SM Training Formatech social4ce

social4ce has launched this week, social media training courses in partnership with Formatech, one of the leading training centers in Lebanon since 1995, through its business division Tamayyaz. This partnership focuses on two specific aspects: –  A range of 8 different social media training courses for both businesses and individuals. –  A global vision of social media that goes [...]

The Do’s and Don’ts of Community Management

community manager scial4ce

Defining what a community manager really does, can be a little intriguing, because well, community managers do everything. They are the voice of the brand, the voice of the customers, and the voice of their client. From creating content, to studying consumer behavior, testing what the audience likes or not, engaging and interacting, following trends, [...]

Say Hello to “Coffee, Tea and Social Media”

coffee tea and social media lebanon event 01

We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]

Becoming a Social Organization

collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]

Inside the mind of a community manager


The concept of community management is not by any means a new concept – it is a concept that began in the early days of online communication, when people connected through forums and chat rooms. However, the rise of social media and web 2.0 has given a whole new aspect to the management of online [...]