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We are launching the first edition of “Coffee, Tea and Social Media” a series of conferences and workshops that we have designed to help companies better understand the different challenges brought by social media and its impact on their business and organization. This edition focused on Community Engagement and Management, will be held on Wednesday the [...]
For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]
The concept of community management is not by any means a new concept – it is a concept that began in the early days of online communication, when people connected through forums and chat rooms. However, the rise of social media and web 2.0 has given a whole new aspect to the management of online [...]
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