11 Principles for a Successful Social Media Strategy at #SocioNetForum Koweit

March 17, 2013 | Author:
@patrickattallah with @jeffbullas

I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit […]

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Categories: Inside social4ce, Middle East Bytes, Social Business, Social Media Marketing

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Becoming a Social Organization

February 8, 2013 | Author:
collaborative organization

For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any […]

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Categories: Collaborative Enterprise, Community Management, Social Business

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Social MEdia Bytes #3 – Facebook Arab User’s Cost, Twitter ads and Qatar airways case study

February 5, 2013 | Author:

Like Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” What he means by this is of course sharing and engaging. This week’s share is important to all brands who are asking how much does a user cost in the arab region we have […]

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Categories: Middle East Bytes

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social4ce part of Yammer Tour Amsterdam

February 4, 2013 | Author:
yammer on tour

We are thrilled to be part of the second edition of “Yammer on Tour” talking about our vision of the connected enterprise. We will be explaining why our clients value Yammer and sharing advice on how to adapt and reach success in today’s changing business environment via internal collaboration. The event will be held in […]

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Categories: Collaborative Enterprise, News, Social Business

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How to Increase Sales via Facebook Offers – SILKOR DID IT

January 30, 2013 | Author:
Silkor FB Offers Infographic

Most of the time, marketers think of Facebook as a platform to create brand visibility. Some think of it as a way to directly engage with their customers, but a few only know that Facebook can have a direct impact on their business by generating sales. We’ve been working with Silkor Facebook Page since late […]

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Categories: Infographics, Middle East Bytes, News, Social Business, Social Media Marketing

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Misuse of Social Media in the Workplace: Solutions

January 10, 2013 | Author:
right way wrong way

What can you do as an employer, when one of your employees or ex-employees: –  posts defamatory content about your company or co-workers –  divulges confidential information on one or several social networks? As the use of social media continues to grow exponentially, companies should opt for risk management measures, in order to safeguard their […]

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Categories: Collaborative Enterprise, Infographics, Social Business

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Social media is not only for marketers

January 3, 2013 | Author:

 Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these […]

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Categories: Social Business, Social Media Monitoring, Views

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From collaboration to mass collaboration…

October 16, 2012 | Author:
cycle of collaboration

Mass collaboration and business value Collaborating, isn’t that what everybody does on a daily basis, in any organization with all means at their disposal (mail, telephone, meetings, business travel…)?  So why would an organization want to launch internal collaboration through social technologies? Isn’t that all too complicated and too risky, too complex and too expensive? […]

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Categories: Collaborative Enterprise, Views

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Social Media Readiness: is your Company Ready or Not for Social Media?

July 23, 2012 | Author:

Your business doesn’t plug into social media. Social media plugs into your business. But are you and your business ready? Who could have guessed that one of the big differences between life now and ten years ago would be our growing dependence on interacting with each other in online communities. The speed at which the […]

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Categories: Social Business, Views

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