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I had the honor and pleasure to be invited to speak at the 1st Regional Technology & Social Networking Forum, happening on the 17th and 18th March 2013 in Kuwait. It was very interesting to hear from Fady Kassatly, Principal at Booz&Co, who shared with the audience his experience of how governments in the region can benefit [...]
For the last 4 years, we’ve been monitoring how companies are using social media (being internally or externally) and the results they’re obtaining. One of our most striking discoveries is that many social media initiatives fail. They don’t attract interest or they never create business value, resulting in no adoption, nor the emergence of any [...]
Your company has an amazing Facebook page, a corporate Twitter account, you post a lot of videos on your Youtube channel and you have made your LinkedIn page. Since starting to build your presence on social media channels, you have managed to gain a pretty good number of fans, followers and subscribers on all these [...]
Your business doesn’t plug into social media. Social media plugs into your business. But are you and your business ready? Who could have guessed that one of the big differences between life now and ten years ago would be our growing dependence on interacting with each other in online communities. The speed at which the [...]
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